AdCue is a complete broadcast ad insertion platform built around SCTE standards, giving operators full control over live and scheduled ad delivery from a single, unified interface.
AdCue monitors and responds to SCTE cue tones in real time, automatically triggering ad breaks at the exact splice point defined in the stream. No manual intervention, no missed breaks.
It manages your full library of ad IDs and CG overlay graphics from an integrated database. Assets are instantly accessible, categorized, and ready for on-air insertion at a moment's notice.
It goes beyond standard ad spots — AdCue supports real-time CG image overlays inserted directly into the on-air signal, enabling branded slates, promotional graphics, and on-screen messaging without additional hardware. CG graphics can be triggered both from a scheduled playlist and directly via SCTE triggers, giving operators full flexibility over how and when visual elements hit the air.
Every insertion, trigger, and system event is captured across three dedicated logs — the As Run Log, SCTE Log, and Event Log — giving your team full traceability and a clear audit trail for compliance and troubleshooting.
Designed with the operator in mind, AdCue's interface puts live preview, playout scheduling, and trigger controls all on one screen — reducing reaction time and keeping your broadcast running smoothly. And with built-in remote monitoring capabilities, engineers and supervisors can keep a close eye on the system from anywhere, ensuring continuity and fast response without needing to be on site.